Chineses avançam sobre e-commerce no país
Brasileiros já gastam r$ 1,2 bilhão em compras de sites de varejo da chinaLino Rodrigueslino.rodrigues@sp.oglobo.com.brSÃO PAULOVarejistas chinesas estão se aproveitando do forte crescimento do comércio eletrônico brasileiro para aumentar suas vendas no país. Dados do site de pagamentos online Pay-Pal mostram que 48% dos brasileiros que compram em sites do exterior (cerca de 2,8 milhões de pessoas) adquirem produtos de lojas da China, mais que americanos (39%), australianos (31%) e britânicos (23%). Dos R$ 2,6 bilhões que os brasileiros gastam anualmente em compras nos sites estrangeiros, R$ 1,2 bilhão já vai para o bolso dos varejistas virtuais chineses, estima a Pay-Pal. Esta cifra corresponde a quase 5% de todo o faturamento dos sites de comércio brasileiros - de R$ 28 bilhões este ano, segundo a e-bit, empresa especializada em informações sobre o varejo digital no país.Para o presidente da Associação Brasileira de Comércio Eletrônico (Abcomm), Maurício Salvador, os sites locais não têm como competir com os preços dos estrangeiros, principalmente dos chineses. Apesar da carga tributária elevada, o setor ficou de fora das desonerações do governo, como a da folha de pagamentos.- Esses desequilíbrios não podem acontecer. Além da competição acirrada com os chineses, o empresário brasileiro tem que brigar com o governo por causa das confusões tributárias e com o alto custo da folha de pagamento - reclama Salvador, que cita o caso do México, que, por falta de apoio do governo, teve seu comércio eletrônico dizimado por sites estrangeiros.O...
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